A marketing manager identified an upcoming email campaign for their team to test different subject line voices. They want to first test with a pilot group and then send the winning subject line out to the remaining customers.
How should Path Optimizer be configured to handle these requirements?

A. Place a Random Split before Path Optimizer for the pilot group.

B. Configure a Holdback group to be targeted by the winner.

C. Select winning path three days after journey activation.










 

Suggested Answer: B

Community Answer: A



This question is in Certified Marketing Cloud Email Specialist Exam
For getting Salesforce Certified Marketing Cloud Email Specialist













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