Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A. Exclusion List

B. Suppression List

C. Domain Exclusion List

D. Exclusion Script

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the import process.
In which two ways should the data extension and import be configured? (Choose two.)

A. Select the update type ג€Overwriteג€.

B. Ensure the data extension has a Primary Key.

C. Select the update type ג€Add Onlyג€.

D. Select the update type ג€Add and Updateג€.

Northern Trail Outfitters wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company's loyalty and non-loyalty members.
How should the email be built?

A. Create a template and lock content in the template.

B. Create dynamic content with a SQL Query activity.

C. Create multiple versions of the email for loyalty and non-loyalty members.

D. Create a template-based email using dynamic content.

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)

A. Subscribers who click on a specific link

B. Performance data on the Overview tab

C. Number of clicks from mobile devices

D. Images showing how the email rendered on different devices

Northern Trail Outfitters uses link aliases within the HTML versions of their emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with `Main Banner Top` in their most recent newsletter.
Where should the marketer find this information?

A. Tracking Click Activity tab > Link View

B. Tracking Job Links tab > URL ID

C. Tracking Overview tab > Clicks

D. Tracking Click Activity tab > Email Overlay View

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

A. Sending multiple emails in one day

B. Personalized recommendations

C. Opting customers in automatically

D. Preventing customers from opting out

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)

A. Use subscriber data to dynamically populate email content.

B. Send multiple emails a day to keep the brand top of mind.

C. Set cadence expectations up front with subscribers.

D. Send generic content to appeal to all audiences.

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

A. Sender Profile

B. Delivery Profile

C. Send Definition

D. Send Classification

A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)

A. Use image-based text for hero graphics.

B. Cut content to make the message fit above the fold.

C. Keep copy simple and direct.

D. Stack the content in a single column.

E. Design with the most important content at the top.

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)

A. Purchase lists from companies that guarantee users have opted in.

B. Authenticate email sending to distinguish it from spammers.

C. Purge old or inactive email addresses.

D. Ensure the spam complaint rate is between 1% and 3%.

E. Encourage subscribers to add the company’s sending domain to their address books.

A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already in use.
What creation method should the team use to create the new data extension?

A. Create from a Filtered Data Extension

B. Create from Template

C. Create from Existing

D. Create from New

An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
Which four elements are required for the creation of a dynamic content rule?

A. Attribute, Value, Operator, Content

B. Lists, Value, Operator, Images

C. Preferences, Value, Operator, Lists

D. Customers, Value, Operator, Content

A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to
Subscriber Key on the All Subscribers List.
How would the default email send behavior for a pre-existing subscriber?

A. The email will be sent to the email address stored on the data extension.

B. The email will be sent to the field marked as the Primary Key.

C. The email will be sent to the Subscriber Key on the All Subscribers List.

D. The email will be sent to the email address stored on the All Subscribers List.

Northern Trail Outfitters' branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)

A. Use custom corporate font to match their brand.

B. Add background colors that match branding.

C. Style alt text for when images do not display automatically.

D. Make the email completely image based.

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns.
NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals? (Choose two.)

A. Send Count

B. Hyperlinks

C. From Name

D. Subject Line

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line `NTO Spring Sale.`
What feature should be used to target these members?

A. SQL Query Activity

B. Group Refresh

C. Engagement Split

D. Email Send Report

As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

A. Filter Activity

B. SQL Query Activity

C. Group Refresh

D. File Transfer Activity

A marketer needs to share report results with a manager.
Which three options in Reports could be used to deliver the report? (Choose three.)

A. Save the report as a Snapshot.

B. Text a link to the report.

C. Email the report.

D. Notify the manager with a pop-up.

E. Save the report to an SFTP folder.

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage
Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)

A. Subscriber can choose to be unsubscribed from all NTO publications.

B. Subscriber can choose which publications to unsubscribe from.

C. Subscriber can choose to be removed from the data extension.

D. Subscriber can choose to resubscribe to the list used for the send.

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?

A. Create a scheduled automation to import the file on a recurring basis with store information.

B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

C. Create an automation to begin when information changes on a store object using a workflow rule.

D. Create a file drop automation to initiate when the store’s data extension is updated via import.

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

A. Automation Studio with three separate Welcome automations.

B. A series of A/׀’ tests to determine the number of emails.

C. Journey Builder using a Random Split with three branches.

D. Journey Builder using a Decision Split with three branches.

An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

A. SQL Query Activity

B. Audience Builder

C. Contact Builder

D. Data Filters

Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used?

A. Schedule Starting Source > SQL Query Activity > File Transfer Activity

B. File Drop Starting Source > SQL Query Activity > File Transfer Activity

C. Schedule Starting Source > Data Extract Activity > File Transfer Activity

D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

A marketer is using list-based sending, and wants to segment subscribers who have a value of `EMEA` in the Region Attribute.
What tool will produce this audience?

A. Send Flow

B. Filters

C. SQL Query Activity

D. Audience Builder

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used?

A. Choose data extension of contacts, and then choose to send ג€Based on Recipient Test Data Extension.ג€

B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

C. Enter the email addresses to receive proofs, and then choose to send ג€Based on Subscriber Preview ‘myTestData.’ג€

D. Create a Test data extension that contains the five content variations the two team members need to validate.

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 10 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to run the backup automatically?

A. SQL Query

B. Import File

C. Filter

D. Data Extract

Northern Trail Outfitters wants to send shipping email notifications to members. Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

A. Import Activity in Automation Studio

B. Transactional Send in Journey Builder

C. File Drop Starting Source in Automation Studio

D. File Drop Entry Source in Journey Builder

Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. They want to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
Which tool should be used?

A. Send Flow

B. Automation Studio

C. Content Builder

D. Contact Builder

A marketer is building a highly personalized email which is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

A. SQL Query Activity

B. File Trigger

C. Data Filter

D. Profile Management

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description `Address is non-existent at the domain`?

A. Undeliverable

B. Blocked Bounce

C. Hard Bounce

D. Soft Bounce

A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is `File Not Found.`
Which two steps should resolve the issue? (Choose two.)

A. Change the file format from ג€comma separated valueג€ to ג€tab delimited.ג€

B. Ensure the name of the file in the Import Activity matches the file name on the SFTP.

C. Use the Import Wizard to point to rename the file on the Enhanced SFTP.

D. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address,
Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A. A file drop automation to execute an import every time a record is updated or added.

B. A scheduled automation to import a file containing all of their subscribers.

C. A scheduled automation to import a nightly file of updated or changed records.

D. A scheduled automation to occur every 15 minutes to ensure the data is current.

A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A. Predictive Email

B. Scheduled Email Sends

C. Automation Studio

D. Journey Builder

Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

A. AMPscript Lookups

B. Dynamic Content

C. Sender Profile

D. Delivery Profile

Northern Trail Outfitters (NTO) wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive.
Which two techniques could be used? (Choose two.)

A. Include @media query CSS in the email.

B. Include style=ג€display:blockג€ on all images.

C. Use a Basic, Empty, or Themed Template in Content Builder.

D. Use inline CSS styling on all HTML elements.

An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

A. Use the Import Activity to overwrite the records in the data extension.

B. Use the Import Wizard to add new records into the data extension.

C. Use the Import Wizard to overwrite the records in the data extension.

D. Use the Import Activity to add new records into the data extension.

The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should be used? (Choose two.)

A. Offer a special discount for opening the email.

B. Use a large sample size.

C. Wait at least 24 hours before declaring a winner.

D. Test multiple variations concurrently.

A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A. Include a phone number to call.

B. Include the mailing address of the sender.

C. Ensure an opt-out link is present.

D. State why the subscriber is receiving the email.

A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What should be configured in the Marketing Cloud account?

A. File Transfer

B. Data Loader

C. Enhanced SFTP

D. Encrypted SFTP

A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them, but is clearly noted as a test email.
What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A. Create a Test data extension composed of the management team and Test Send to the Test data extension.

B. Create a list composed of the management team, prepend ג€Testג€ to the Subject, and use the Send Flow to send the email to the list.

C. Find each individual with Subscriber Preview and Test Send to each individual Recipient.

D. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend ג€Testג€ to the Subject, select the data extension, and send the email.

An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)

A. Set the column with Subscriber Key as Primary Key

B. Set the Email address column as Primary Key

C. Relate the Email Address to Subscriber Key

D. In Properties, check the ג€Is Sendableג€ option

A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A. Journey Builder Fire Event Entry Source

B. Automation Studio Schedule Starting Source

C. Automation Studio File Drop Starting Source

D. Journey Builder Import Activity Entry Source

Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a
Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

A. Create a data extension with email address, reply date, and response fields as non-nullable.

B. Create a data extension with email address, reply date, and response fields as nullable.

C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.

D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

A new data extension named `Orders` contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The Orders data extension relates to other data extensions and contains the following fields:
✑ OrderNumber: a unique alphanumeric order number.
✑ CustomerID: a numeric customer identification number.
✑ OrderDate: the system date and time for the order.
✑ Instructions: an optional alphanumeric string that contains customer delivery notes.
What statement accurately reflects the configuration of the Orders data extension?

A. The OrderNumber field will be a Number data type field.

B. CustomerID will be used as the Primary Key.

C. OrderNumber will be used as the Primary Key.

D. All fields in the data extension are nullable.

A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/׀’ test options should be used? (Choose two.)

A. The test administrator manually selects the version to send to the remainder.

B. The test administrator selects the desired audience test segment sizes.

C. The system automatically sends the winning version to the remainder audience.

D. The test administrator chooses which subscribers to place in each audience.

Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval.
What feature should they employ?

A. Standard Workflow Approval

B. Content Detective

C. Preview Tab

D. Two-Step Workflow Approval

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A. Mobile-aware Design

B. Desktop-centric Design

C. Responsive Design

D. Static Design

A marketer wants to use personalization strings to create individualized content for an upcoming send.
Which three items should the marketer know when using personalization strings? (Choose three.)

A. Personalization strings are limited to profile attributes.

B. When using subscriber data, the attribute or field should have a default value.

C. Personalization strings are case sensitive.

D. Personalization strings can appear in the subject line or body of the email.

E. Personalization strings are enclosed by double percent symbols.

A marketer needs to import a text file and does not have access to the account's Enhanced SFTP site.
How should the data be imported?

A. Manual Data Filter Refresh

B. Data Extract Activity Interaction

C. Import Activity Interaction

D. Import Subscriber Wizard

Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder?
(Choose two.)

A. Link Tooltip

B. Stored Content Boxes

C. Track Email Opens

D. Physical Mailing Address