Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer's shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should Northern Trail Outfitters (NTO) take?

A. Create and send an apology email which includes a discount for a future purchase to all customers.

B. Do NOT send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

D. Create a user-initiated message to logged-in customers to send once the website is restored .








 

Suggested Answer: D

Community Answer: D



This question is in Certified Marketing Cloud Consultant Exam
For getting Salesforce Certified Marketing Cloud Consultant
















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