The CMO at Northern Trail Outfitters (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post-purchase journeys.
Which action should the marketer take to evaluate Journey performance?

A. Define a goal for each journey.

B. Export the journey email analytics.

C. Review opens and dicks activity summaries.










 

Suggested Answer: A

Community Answer: A



This question is in Certified Marketing Cloud Email Specialist Exam
For getting Salesforce Certified Marketing Cloud Email Specialist













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